Brett Caine brings 22 years of executive experience in the technology industry with a strong background in scaling Software as a Service (SaaS) businesses from startups in emerging markets to the global “go-to” choice in mature industries.
As former president of Citrix Online, Brett grew revenue from $40M to $600M over his 10 years with the company to become one of the largest SaaS providers in the world.
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We are pleased to invite you to the Atlanta Customer Engagement Forum, an event for Digital, Marketing, CRM & Product leaders.
Airship customers speaking at the event include:
- Meredith Meador, Senior Specialist, App Growth at JCPenney
- Conner Fryoux, Digital Product Manager at TGI Fridays
Join us at The Whitley, Atlanta Buckhead to learn how today's marketers can connect with customers in smarter, faster, and more effective ways than ever before.Â
Today’s marketers have an unprecedented opportunity to connect with customers in smarter, faster, and more effective ways than ever before — and create experiences that drive exponential value for customers and brands alike.
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Let’s talk about how to elevate our game. Join the Airship team and digital marketing leaders from top brands who are building the future of customer engagement. Learn what CX trends they’re watching; get a peek at their customer engagement tech stack and team structure, and see the numbers on what’s working for them and why.
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You’ll walk away with:
- A sharper understanding of what’s at stake when it comes to getting customer engagement right — and the opportunities for your brand to leapfrog the competition and crush your KPIs
- A notebook full of ideas you can put to work for your brand today
- Stats you can use to build the business case for the value of better CX
- New connections and contacts to help you elevate your game, expand your network and grow your career
Be There: A CMO’s Roadmap to the Future of Customer Engagement
Just about every piece of research on modern marketing is saying the same thing: customer experience is critical. But what is customer experience, exactly? In this keynote, Airship SVP Marketing Mike Stone will explore the new customer engagement landscape, share stats that detail the ROI of CX, and share a framework for identifying and leveraging and creating incredible experiences around brand-defining moments throughout the customer lifecycle.
Mike Stone — SVP, Marketing, Airship
Inside Airship’s Customer Engagement Platform
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See how to change the way you connect with customers — and how you create value at every lifecycle stage — with Airship’s powerful, centralized, enterprise-ready Customer Engagement Platform. Get a quick overview and see how easy it is to create engaging moments across the customer lifecycle.
Sarah Bacon — Sr. Director, Demand Generation, Airship
Creating Great Customer Experiences with Airship Journeys
Airship Journeys makes it easy for marketers to coordinate, automate, personalize and optimize relevant messages at key moments in the customer lifecycle. In this talk, Lisa will uncover customer use cases that have been launched with Airship Journeys as well as provide a sneak peak of the orchestration product roadmap.
Lisa Orr — Sr. Product Manager, Airship
Customer Stories with JCPenney and TGI Fridays
Airship customers JCPenney and TGI Fridays will speak about the challenges of multichannel engagement, building effective customer journeys, and different perspectives on how to connect with customers and create experiences that drive value.
In particular, TGI Fridays will talk about how they are able to meet customers where their attention is and send personalized messaging in the right channel at the right time.
JCPenney will talk about training customers to go digital, and also share learnings from 2019 Black Friday/Cyber Monday promotions.
Meredith Meador — Sr. App Specialist in App Marketing, JCPenney
Conner Fryoux — Digital Product Manager, TGI Fridays
